Stitch Fix: the new way to do shopping

In a world that seems to be relentless – where free time has become a rare occasion for the majority of people – someone tries to give an answer and find solutions.

Stitch Fix was born this way: a US start-up founded by Katrina Lake in the far 2011.

Are you wondering what it is? We are talking about an online service of personal styling for men and women that changes accordingly to your personal tastes, lifestyle and necessities.
The aim of this company is to make shopping easy and enjoyable, combining technology with the human element to create a personal experience which is as satisfying as possible – without the need of any effort coming from the client.

The site was thought and created for all those ones who want to save time, look perfect and evolve their personal style.

Stitch Fix‘s team is composed by fashion stylists who are expert and passionate about the subject, and whose unique interest is your own happiness. They are keen to learn from your tastes and your needs to select the best garments for you over time.
This society is indeed focused on your trust and personal opinions, which help to improve the service and obtain the maximum satisfaction.

How does it work?

  1. The experience starts by completing a questionnaire about your style, sizes and price preferences.
  2. You receive a box with five pieces selected for you, directly delivered at your door.
  3. You keep and buy what you like while sending back all the other stuff with free shipment.

Obviously – as it always happens in front of innovations – there are conflicting opinions on this new way of doing shopping.
If on one side this business makes it easy, immediate fast and safe – on the other side it is true that the physical experience is completely lost by using this system.

What do you think about it?

Are you willing to renounce to an afternoon of shopping with friends in favour of a virtual adventure?