Ulyana Sergeenko and the Russian heritage

Ulyana Sergeenko is a Russian fashion designer.

Being passionate about fashion, she started collecting vintage clothes and accessories from a very young age. She loved hunting for the new rarities therefore she frequently visited markets or vintage boutiques as well as major auctions to find them. After becoming a client of luxury brands Valentino, Givenchy, Jean Paul Gaultier, Chanel and Dior she was noted for her refined and sophisticated style.

At first, Ulyana collaborated with various designers for the creation of pieces for their collections, but since she did not receive any credit for her work she afterwards decided to launch her own fashion label. Miss Sergeenko brand was launched in Moscow in April 2011 with the Fall Winter 2011/2012 collection. After the first two collections were shown, the brand received lots of media attention alongside with many requests from all over the world.

Nowadays the Russian company produces ready-to-wear women clothes, bags, fine jewellery and headpieces. Besides the retail stock, there is an atelier where clients can order made-to-measure versions of the runway items. The style of Sergeenko’s couture collections is a blend of military, literary and fairytale influences.

One of the key principles of Ulyana’s work is meticulous attention to details and high quality.

Everything is produced in Moscow under the strict control of the designer herself. All fabrics and trimmings are bought in France, Italy or Japan and some garments have vintage details that have been specifically picked at antique markets.

Craftsmanship and technical knowledge have defined her work from the beginning, indeed the stylist collaborates with numerous highly skilled ateliers from Russia.

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With her, every season is a new story about her native country.
To give an example, her Spring 2016 couture collection “marries two eras: the 1980s, just before the fall of Communism, and the turn of the 20th century, just before the Russian revolution” as reported on Vogue Runway.
The show was a success – as the majority of her works are – furthermore becoming an occasion to confirm her good taste in fashion and exclusive elegance.

Stitch Fix: the new way to do shopping

In a world that seems to be relentless – where free time has become a rare occasion for the majority of people – someone tries to give an answer and find solutions.

Stitch Fix was born this way: a US start-up founded by Katrina Lake in the far 2011.

Are you wondering what it is? We are talking about an online service of personal styling for men and women that changes accordingly to your personal tastes, lifestyle and necessities.
The aim of this company is to make shopping easy and enjoyable, combining technology with the human element to create a personal experience which is as satisfying as possible – without the need of any effort coming from the client.

The site was thought and created for all those ones who want to save time, look perfect and evolve their personal style.

Stitch Fix‘s team is composed by fashion stylists who are expert and passionate about the subject, and whose unique interest is your own happiness. They are keen to learn from your tastes and your needs to select the best garments for you over time.
This society is indeed focused on your trust and personal opinions, which help to improve the service and obtain the maximum satisfaction.

How does it work?

  1. The experience starts by completing a questionnaire about your style, sizes and price preferences.
  2. You receive a box with five pieces selected for you, directly delivered at your door.
  3. You keep and buy what you like while sending back all the other stuff with free shipment.

Obviously – as it always happens in front of innovations – there are conflicting opinions on this new way of doing shopping.
If on one side this business makes it easy, immediate fast and safe – on the other side it is true that the physical experience is completely lost by using this system.

What do you think about it?

Are you willing to renounce to an afternoon of shopping with friends in favour of a virtual adventure?

SS 2017: Welcome back one shoulder dresses!

Grace Wales Bonner and her vision of Africa

Grace Wales Bonner is an emerging menswear designer who recently graduated from Central Saint Martins in London, United Kingdom.

What makes her stand out from the millions of artists that are nowadays working in the fashion industry is the fact that she takes inspiration from meaningful concepts and themes when creating those beautifully crafted pieces.

Her Spring Summer 2015 graduate collection is named Afrique and it is inspired by Nigerian culture, celebrating black self-representation, and “working inside established frames of reference to create something new”.
It deals with real people who are proud of their heritage, who are not ashamed to show themselves, who fight to preserve their own individuality.
Her capacity and skills were rewarded soon after its launch, indeed she won the 2014 L’Oreal Professional Designer of the Year prize.

Her talent in design alongside with her determination to work hard and succeed were additionally confirmed in January, when she presented her Fall Winter 2015 collection – entitled Ebonics – at Fashion East, which is known for announcing next British prodigies.
Her reputation was furthermore increased after the presentation of her creations at the Victoria and Albert museum on April 2015 as part of the “Fashion in Motion” series.

 

 

The initial stimulus comes again from black visual culture and African crafts: being born by an English mother and a Jamaican father, she in fact loves exploring her origins and crossing cultural hybridity. As she announced in one of the interviews, the V&A felt like the perfect space to present her works.
More precisely, she was this time influenced by African luxury fashion and its couture techniques. Her works are characterized by a meticulous attention to details and the presence of numerous embellishements comprising Swarovski crystals and intricate pieces of jewellery.

As a result she presents very high quality garments with beautiful handcrafted embroideries while the style ends up being super ethnical and without any exact inclination of gender – which makes the collection more wearable for a wider public.