Even worldwide-renowned brands sometimes use cultures as their main inspiration for the collections they create: indeed this is what happened with Dior many years ago, under the direction of fashion designer John Galliano.
It was January 2004 and the Spring Couture collection came out in Paris, France. The idea for the show this time came from Egypt and more specifically the Valley of the Kings, Cairo, Aswan and Luxor.
As reported on Vogue Runway “The result was a gilded fantasia that used every treasure available to the couture ateliers—gold leaf, lapis lazuli–hued snake, silver lamé, coral beading—to reference everything from Nefertiti and King Tut to hieroglyphs and tomb paintings.”
The fitting reminded the ones of sarcophagis and the shape obtained in the end was what Galliano called The sphinx line which is elongated, tight, attenuated, elegant.
The main characteristics of the garments were an eccessive use of gold and silver as colours, big volumes and overblown silhouettes.
The final look was furthermore completed with numerous embroideries such as crystal-encrusted jewelry and huge headdresses while models wore notable hairstyles and face painting for make-up.
Many celebrities were also attending the event – including American actress Sarah Jessica Parker – and considering the public’s amazed reaction the collection proved to be a success.
Time has passed away since that show, however it should be remembered as an example of achievement because of John’s ability to dig into the past, find a major culture and bring it back to life by creating something new.
Nowadays the brand is working with Italian fashion designer Maria Grazia Chiuri, who was announced to be the creative director in July 2016 and who made her debut last October in Paris with the Fall 2017 ready-to-wear collection. She has studied in IED (Rome), she has worked for Valentino many years and she is actually “the first woman to lead the creative side in the label’s 69-year history”.