Stitch Fix: the new way to do shopping

In a world that seems to be relentless – where free time has become a rare occasion for the majority of people – someone tries to give an answer and find solutions.

Stitch Fix was born this way: a US start-up founded by Katrina Lake in the far 2011.

Are you wondering what it is? We are talking about an online service of personal styling for men and women that changes accordingly to your personal tastes, lifestyle and necessities.
The aim of this company is to make shopping easy and enjoyable, combining technology with the human element to create a personal experience which is as satisfying as possible – without the need of any effort coming from the client.

The site was thought and created for all those ones who want to save time, look perfect and evolve their personal style.

Stitch Fix‘s team is composed by fashion stylists who are expert and passionate about the subject, and whose unique interest is your own happiness. They are keen to learn from your tastes and your needs to select the best garments for you over time.
This society is indeed focused on your trust and personal opinions, which help to improve the service and obtain the maximum satisfaction.

How does it work?

  1. The experience starts by completing a questionnaire about your style, sizes and price preferences.
  2. You receive a box with five pieces selected for you, directly delivered at your door.
  3. You keep and buy what you like while sending back all the other stuff with free shipment.

Obviously – as it always happens in front of innovations – there are conflicting opinions on this new way of doing shopping.
If on one side this business makes it easy, immediate fast and safe – on the other side it is true that the physical experience is completely lost by using this system.

What do you think about it?

Are you willing to renounce to an afternoon of shopping with friends in favour of a virtual adventure?


Met Gala 2017: new look for Cara Delevingne

The more we embrace who we are as people and rely less on our physical attributes, the more empowered we become. Beauty shouldn’t be so easily defined. It is limitless.

Begins former model and actress Cara Delevingne, posting on social media a picture that shows her at the most eccentric event of the year while she proudly boasts the head completely shaved.
This way, responding to criticism, she invites her fans to think.

Its exhausting to be told what beauty should look like. I am tired of society defining beauty for us. Strip away the clothes, Wipe Off the make up, cut off the hair. Remove all the material possessions. Who are we? How are we defining beauty? What do we see as beautiful?

Apparently the haircut is due to demands of scene: after a long and successful career in the fashion industry, Miss Delevigne appears to be now completely immersed in the world of cinema.
She is currently on the set of the film Life In A Year, playing the part of a girl who suffers from cancer, alongside Jaden Smith – as her boyfriend.

On the occasion of the annual event, held on Monday 1st May at the Costume Institute in the Metropolitan Museum (New York), her make-up artist Romy Soleimani did a real masterpiece: the head of the star was painted silver and covered with Swarovski crystals. The inspiration seems to be coming from the dress that Cara worn – a Chanel suit of the same color, perfectly in line with the avant-garde theme and the unconventional approach of this edition, named “Art of the in-between”.

This exhibition is in fact devoted to Rei Kawakubo, the revolutionary Japanese fashion designer and founder of Comme des Garçons fashion house, who is known for having renovated European fashion at the end of the 70s.

According to Calin Van Paris, journalist for Vogue, “the new silver hair by Cara Delevingne have just won for the beauty at the Met Gala” and many others seem to agree…

And you? What do you think?

SS 2017: Welcome back one shoulder dresses!